Trio domination, the perfect choice for Transitions® lenses!

When Transitions® Optical wanted to illustrate the unique feature of their eyeglasses, lenses that quickly adapt to changing light conditions, there was no question about it - CBS Outdoor TRIOS were the ideal medium to tell their story.

Transitions® Optical cleverly used Trios to engage consumers in their brand.  Trio faces rotate every 3 seconds, simulating how quickly their lenses adjust to lighting conditions.

Transitions® Optical dominated 16 Trio locations in Toronto, Montreal and Vancouver during the summer months when the need for sunglasses is top-of-mind.  Outdoor is a natural venue for sunglass advertising, with ideal surroundings to remind commuters that shades are required on a sunny day.

CBS Outdoor. Always On.