STM goes green with Outdoor.

The Société de Transport de Montréal (STM) unleashed its green public transit campaign with bold messages highlighting the ecological benefits of riding the bus and subway.  The main theme of this campaign is “Green across all lines". 

The campaign first grabbed commuters’ attention by covering the roofs of CBS Outdoor Transit Shelters with fresh greens, which will continue to grow throughout the campaign.  The campaign also includes messages that thank existing users for taking action to protect the environment.

Produced by Sid Lee, the creative is composed of three simple colors to illustrate STM’s environmental mission:  Yellow (the people) + Blue (the STM) = Green (coming together to help the environment).

CBS Outdoor also believes in working in an environmentally responsible manner.  Throughout the company, a conscious effort is made to apply the 3R’s:  Reduce, Reuse and Recycle.

CBS Outdoor. Always On.