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To promote their recent Perfect Beach summer campaign, fashion retailer Hennes & Mauritz (H&M) cleverly used CBS Outdoor Street Furniture products to get consumers in the mood for hot summer weather.
Tropical beaches popped up in the most unexpected places: in Montreal, Transit Shelters were wrapped to resemble beach scenes, complete with sand and foot imprinted floor decals. In Vancouver, Map Stands were ornamented with H&M branded umbrellas to shade pedestrians from the sun.
Map Stands are a new Street Furniture product located in dense tourist areas of Vancouver and are part of CBS Outdoor’s extensive Street Furniture inventory. Contact your CBS Outdoor Account Representative to inquire about great Street Furniture options today! |
