When The Halifax Rainmen posted this creative on a Halifax Superboard, they had no idea it would be viewed by over 850,000 people, and recognized internationally as excellent creative.

Lately, awareness of this professional basketball team from Atlantic Canada has gone global: Bestadsontv.com recognized the "Cloudman" billboard (conceived by Colour), as one of the best global creative executions in the Outdoor category from among hundreds of worldwide submissions.  The same ad was featured on Adsoftheworld.com, an advertising archive showcasing great ads from around the world.

"To be singled out for a beautifully executed idea, but also to have our work sit alongside creative from the biggest and best agencies on the planet ... is incredible for an agency from our little corner of the world," said Chris Keevill, President and CEO of Colour. "The Rainmen have a great story to tell, and just because we're a small market team, doesn't mean we can't have an impact that's global."

Colour worked with The Rainmen to modernize their team logo and corporate identity.  The Outdoor ad posted for nine weeks and helped to bring in record attendance levels at Rainmen games, as well as generating an increase in media attention both locally and globally, making this a very cost-effective Outdoor campaign!

To view more great Out-of-Home campaigns, ask your CBS Outdoor Account Representative for a presentation or visit our creative library on our website http://findit.cbsoutdoor.ca/public/.