The Outdoor Industry in Canada is Growing

Outdoor accounts for 6.7% of all media spending in Canada. 96 of Canada’s top 100 advertisers include Outdoor in their media mix. CBS Outdoor Canada currently holds 37% of the traditional Out-of-Home inventory in Canada. Outdoor advertising spending in Canada continues to climb, increasing over $134 million from 2004 to 2009.

Outdoor advertising spending Canada 2004 - 2009 Source: Nielsen Media Research